Pauric, founder of GRIPTEC and HDM partner to install our 4SR Program designed to lift sales from fluctuating 200-300 per month to a constant 500+
Pauric, the founder of GRIPTEC, had built a solid e-commerce store selling high-quality grip socks, but he was frustrated with inconsistent revenue. Seasonal changes and fluctuating ad performance made it difficult to maintain steady growth, leaving him unsure of how to scale his business effectively.
We got In contact through instagram and scheduled a call to look through his marketing funnel. During the process, we could see his passion and realized he wasn’t just looking to sell products—he wanted to build something bigger. When Pauric shared his vision of turning GRIPTEC into not just a more profitable brand, but one recognized globally for its exceptional quality, we knew he had the ambition and mindset we look for. After seeing his potential, we were confident he was the perfect so we invited him to partner with us to make it a reality.
When we did a deep dive into why GRIPTEC wasn't scaling as profitably or predictably as possible:
We begin to understand the roots of the issue:
Once we noted down their problems we paired that with our 4SR Program to ensure success:
We focused on optimizing deliverability early, which enabled us to establish a consistent cadence of 4–6 messages per week. This approach allowed us to quickly begin sending targeted weekly messaging, building brand identity while warming up the IP. During this process, we completed a comprehensive analysis of the target market and competitors, refining our strategy to achieve exceptional results in a short period.
We set up a strong foundation with email and SMS automations to ensure GRIPTEC's growth would be as predictable as possible. With 40-60 automated messages strategically placed throughout the customer journey, we were able maximize revenue from each message sent.
Lastly, we knew that as Pauric and his team would be extremely busy fulfilling more orders, they wouldn't have the time or energy to focus on things like retention strategies or where the next sale would come from. To help them scale without the added stress, we took full responsibility for everything—from strategy to implementation—ensuring GRIPTEC would have consistent, reliable results they could count on, so Pauric could focus on growing the business with confidence.
Just 9 days after implementing the basics of our retention program we had increased GRIPTEC's revenue by 30% all attributed from our systems. As of the time of writing this case study we are still in he process of completing our 60 day 4SR Program, not surprisingly we are firing on all cylinders aiming toward achieving 40% of total store revenue coming from our systems by the end the 60 day roadmap.
